For my Integrated Marketing Communications class I did some research about Snapchat to see if this would be a viable market in order to reach out target market we had decided to focus on. From what I found, 77% of college students use Snapchat daily. The average user is on the app for about 30 minutes! Which is insane. Snapchat has been able to adapt to there consumers wants quickly by offering so many features. But there is also one big thing I have noticed in my snapchat stories these days, and that would be ads.
Advertisements from Febreeze and Netflix have started to sneak in between my stories as I flip thought them. I'll admit, I enjoy that I can quickly tap out of an advertisement to continue on with my mindless photo scanning. However, I would not put it past Snapchat to someday make seeing advertisements a permanent and to not have the ability to bypass them anymore.
According to Snapchat's website, they reach 41% of 18-34 year olds in the USA! Thats insane. I think that was so smart (and a little random) of Febreeze to get into everyone's snap stories. It was a quick ad, to the point, and got the brand out there. Snapchat allows consumers to engage with not only there own brand, but other companies as well. Its kind of a win win situation, for now.
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