Saturday, October 1, 2016

This Is Halloween



Its the most wonderful time of the year! And no, it's not Christmas.

I feel that October brings the full swing of the holiday seasons. October = Halloween. November = Thanksgiving. December = Christmas. It makes the end of the year fly by as well, which at times isn't terrible to hurry up the semester.

Halloween starts the series of marketing campaigns that will be issued through the holiday season. For Halloween, ads for candy, costumes, and decorations will take storm. Each year, I've noticed that retailers are releasing product that is holiday related earlier and earlier. It is so noticeable with Christmas, due to the holiday music blaring throughout the stores. But for Halloween more and more stores are starting to try to sell halloween oriented stuff before October 1st.

Getting ready for Halloween 3 months in advance

According to Fortune, " Americans are expected to shell out for Halloween, with the cost of candy, costumes, and decorations expected to total $6.9 billion as the average American spends $74." I don't think that $74 is terrible, especially after see how expensive a big bag of candy is. Seeing the price of $20 made me feel a little bad for those neighborhoods who get slammed with kids though. So maybe instead of Christmas in July we will start seeing Halloween during Easter?

 I never realized how big the holiday industry was till I started paying more attention to the marketing efforts that were being made. The more I look around, the more industries I notice "being born" to me. Holiday industry, wedding industry, I wonder what I will come across next?


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